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Ok Kimonos was started by Brendan, who has spent 8 years of his life dedicating himself to Jujitsu, started a Brazilian Jujitsu company that specifically focuses on the niche of children’s Jujitsu wear, but also goes into adult clothing, ranging from shorts, uniforms and other apparel, pretty much everything that you need to compete and train Brazilian jujitsu.
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Some thoughts from the interview
“They are highly stylised colours, everything about it, I see this gap in the industry“
“I see this gap in the industry, I know I’m passionate about it, I love streetwear, I love design, I’m going to go for this!”
“I built my brand entirely through sweat equity, just hustling, engaging, I wrote blog posts, I made podcasts, I made a bunch of media around my company and just kept putting it out there, I engaged in every forum, I engaged on every Facebook group, linked in groups, anywhere I could find jujitsu I engaged in it”