Website Tips: Website Traffic Plan To Drive Traffic To Your Ecommerce Website

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Get a plan to drive traffic to your ecommerce website.

Some retailers have said to me; “Patrick my website just didn’t work. I had it designed and then no sales, why?” They thought the sales would just come rolling in, but sometimes the web companies may not mention the fact that the real work begins once the website has gone live.

Stay tuned and I’ll give you some tips to get you on the right track once your shiny, new website from your brilliant website company that you have worked so hard on once it goes live so stay tuned.

Ok so a common misconception is that once your website is live sales will just start rolling in. Well no, that just won’t happen. Now if the website is well designed and friendly for search engines and has followed all the best practice it will be easier to get sales, but you then have to have a plan in place to get it out there. To let people know it exists.

You need a plan to drive traffic to your website.

What you need to do changes as new technologies appear and where crowds go to different places. We need to execute the idea properly. Get the basics right.

So we need to have in the mix some elements:

1. PPC / Google AdWords / Google Shopping ads: Whatever you want to call it. This is a fast way when you start out to get some traffic. Now we could spend days talking about AdWords etc. for now I would just say I suggest your AdWords be item specific. Generic concepts are way too expensive. If I were you I would be trying to clinch the buyer when they are ready to buy. If you’re in a country where google supports google shopping campaigns do that only but be smart about it.

2. SEO strategey: It’s a long haul game but necessary for the medium term. Use the best practices no dodgy games. Google is way smarter so be careful what agencies you use for SEO.

3. Social Media: Facebook, Twitter, Pinterest, Instagram, Snapchat all the latest with links back to your website. Target audiences that will be willing to buy your products. No point doing it for one week, delve in and get a strategy in place. Once you order your stock get the images and prepare your campaigns. You can automate this process or outsource to other companies that can do it well.

4. Email marketing: Start building a database. Have some lead caputure

5. Online PR articles: Blog posts, videos etc. If you can do this go for it!

6. Offline PR: All your ads in newspapers (if you have a physical store presence), business cards, etc. Have your website on them with some offer code or call to action for them to use.

This plan for driving traffic to your website is a must have can’t just be a one off. If you can’t be bothered putting in the effort, then get someone else to do it or just stick to Amazon and eBay.

There is a reason why Amazon and eBay take anything between 10-20% of your turnover as a fee from your sales. Let’s put it this way. They do all the AdWords, all the SEO, all the marketing and that’s why they take the fee. So with that in mind when you are marketing your website you have to think that at least 20% percentage of your turnover must go into marketing your site to drive sales especially in the beginning.

I hope this has helped. Remember it’s not the idea in itself, it’s how you execute that idea that makes the difference. If you don’t like doing any of the above outsource it to someone who likes it. Check out some of my other website tips by clicking the link above, and like and subscribe and let me know your thoughts on this issue.

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