Brendan from Homeline Furniture was started by his father by creating a bricks and mortar store in 1991 in County Tipperary, Ireland and evolving into the world of eCommerce multi selling covering your house needs from top to bottom.
Some thoughts from the interview
“We started in 1981 with a bricks and mortar store. We went through the good times and the bad times and back to the good times again. About 8 years ago we decided to give online a shot which took off, it got very good. Irish people got used to it but I don’t think it has reached its’ full potential in this country by any means, it’s probably a lot bigger in the U.K. but there is still a lot of potential in this country so we are studying it.”
“We offer free nationwide delivery. We sell everything from single mattresses to super king mattresses, we sell suites of furniture, tables and chairs, bedroom collections and basically cover the house from top to bottom.”