Michael has been in the supplement business for approximately 11 years starting way back in 2004. Finally in 2008 he took the chance to buy out the owner of the company so he could pursue his own eCommerce adventures. In 2011 he took the chance to open up a store in East London which runs alongside their own multi-channel websites and has now been running for 4 years and it’s been very successful. The family run business focuses their lives around health and fitness so the company is a joy for them to work with.
Some thoughts from the interview
“I have been in the supplement business for approximately 11 years now. We started in 2004. I started working for the supplement warehouse actually maintaining their website, sourcing their products and updating their warehouse.”
“In 2008 I decided to take the chance and buy out the owner of the company.”