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HardwareIreland was started by Alan and is now seen as the online presence of expert hardware Crumlin. They have been serving their local area for the past 15 years from their store, but have recently taken to the internet to expand their eCommerce service!
Click to tweet: Hi everyone! Alan from HardwareIreland shares their incredible journey on SellingOnlineToday! Download link
Some thoughts from the interview
“It was supposed to be a catalogue but now it’s a standalone website“
“You have to get your margins right”