David from Run Active has 2 aspects to his website, one is for the performance running market and his second eCommerce business expands into the niche market for his other multi channel site Muddy Kit for people that endure the tough muddier events & races. As well as running successful eCommerce websites David also owns bricks and mortar stores which supplies to the casual jogger to cross country.
Some thoughts from the interview
“We have two aspects to our business. We have runactive.co.uk which focuses on performance sports for the running market and we’ve diversified very recently, within the last 12 months, to a very niche site which is a sub-site of run active, which is muddykit.co.uk which focuses on those people that do the ever increasing ever more popular tough mudder events. We felt that on that particular site that there was a need for special products for safety.”
“Overall we focus on online on performance products for running markets.”