Ellen from Scuba Choice sells everything to do with scuba diving and started her eCommerce business in 2011 with her father, she is now running the multi-channel eCommerce business with 8 people on a day to day business all from starting from business from scratch in the garage.
Some thoughts from the interview
“In 2009 the American economy crashed so my father’s traditional wholesale business wasn’t in the best shape. So we wanted to turn this disadvantage into an advantage of selling stuff online instead of just doing a traditional wholesale. He came to me and asked me to help to start this new venture in 2011. In the beginning we were just starting it from our garage.”
“For those people who are not sure and who are concerned about needing a lot of money to start a business, you can start a business with $1000 or even less than that.”