Daniel started Shellac Nails in November 2012 with help from an Enterprise Ireland New Frontiers Course which works with start-ups. Initially planning to supply medical statistical data to global pharmaceutical companies. He had a talent for sourcing products from external markets and with a hint that Shellac Gel was the next best thing to hit the market, Daniel took the plunge to start his own Shellac Nails business.
Some thoughts from the interview
“We are active on 12 different online platforms, we sell on Amazon, eBay, our own website and we also supply directly to beauticians”
“We have supplied to every country in the EU, we have supplied as far as Japan, Australia, New Zealand, America and Canada”