Website Tips: What Is SEO?

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Website Tips: What is SEO? Why is it Important?

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In this three-part video series, I will tell you what SEO is and why it is so important for your ecommerce website and essential to making more sales.

So, what is SEO and why is it so important? Well, Search Engine Optimisation or SEO in short, is a set of rules/best practice that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings.

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Common Scams In Online Selling

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Watch Out! Common Scams in Online Selling

There are loads of new types of scams in the online selling arena; friendly fraud, clean fraud, triangulation fraud, they are all very different and complicated, but in in under 2 minutes I am going to share with you the 3 most common scams that I have come across in my own eCommerce business.

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“We are just coming up to 25,000 feedback at 100% positive so the product is as near to perfect as you can get.” Adrian from The Ink Squid

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Adrian is from Blackpool and is the founder of The Ink Squid. Together with a small team, Adrian specialises in selling compatible ink and toner cartridges for brand-name printers. Having been in business for over 5 years the company have established themselves on multi-channel platforms such as Amazon and eBay as well as their own eCommerce website.

Hi everyone, Adrian from The Ink Squid shares his incredible journey on SellingOnlineToday! Download Link

inksquid

Some thoughts from the interview

“I started on my own out of necessity really because my family company got very badly hit in the recession, in fact we got wiped out. I was in the unhappy situation that I had just got married, had a child and moved house and everything went a bit pear shaped. So I had always played around on computers and like eBay and it was an ideal opportunity to start with a clean slate and pick something to try and sell. I started in a very small office with one type of ink cartridge selling it on eBay and it grew from there. We now sell hundreds of thousands of them to 200 countries on eBay, Amazon, amazon.com, .de and our website growing every day. It has been an exciting 5 years.”

“Very much eBay was the heart of it, certainly for the first couple of years. The website came in around 2013/2014 but it was always the big market places, eBay and Amazon, that drove 90% of the sales. The website was, and still is, a relatively small part of the business. The marketplaces generate most of our turn over.”

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“Make sure it’s viable, don’t waste your time, your effort, your money unless you can see it paying off at the end.” Rob from Parade Antiques

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Rob from Parade Antiques sells items in the area of collectibles, memorabilia and antiques. Based in Plymouth, the business was established in 1997. Around five years ago, Rob started the Company’s eCommerce business alongside friend and business partner Alex. Parade Antiques trade through their own website and through eBay and are based in an old early 18th century warehouse near the waterís edge of Plymouth.

Hi everyone, Rob from Parade Antiques shares his incredible journey on SellingOnlineToday! Download Link

paradeantiques

Some thoughts from the interview

“The online sales started about 5 years ago when we went into a family run antique shop and started selling online for them. Parade Antiques has been a shop in Plymouth since ’97 so it has been going for a little while but they didn’t have an online presence so we saw a need to be filled.”

“It was myself and the oldest son of the family, we have known each other since we were 4 years old. It was around the time of both of us coming out of university and not wanting to move further up country in order to use what we had been learning. To stay local, we thought we would try helping out the family selling the bits online and it worked. Very quickly it was apparent it was a model that was going to work.”

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