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Hardware Ireland was started by Alan and is now seen as the online presence of Expert Hardware, Crumlin. They have been serving their local area for the past 15 years from their store, but have recently taken to the internet to expand their eCommerce service!
Hi everyone, Alan from Hardware Ireland shares his incredible journey on SellingOnlineToday! Download Link
Some thoughts from the interview
“We’ve had a hardware store in Crumlin village, Expert Hardware Crumlin for the last 20 years. 6 years ago we decided that we needed to look into different avenues, generate some different income streams. Online was one that we looked closely at and to be honest initially when we looked at it we wondered how suitable it would be for a local hardware store, how much business we would actually generate from an online store. We kind of had the view that maybe as a catalogue it might be very helpful for us for bigger items instead of saying to people we can order this which would be a classic line in a hardware store as it is very difficult to carry everything. We would be able to point and say here is what we can order here, here’s what it is, there’s the dimension, that’s the price and it will be into to you in 2 to 3 days or whatever. So as a catalogue to help our customers in store.”
“The way it has transpired is it is nearly a standalone business itself the website and with that it brings a lot of problems and a lot of extra business.”