“Our revenue last year was $1.07 Million” Ellen from Scuba Choice

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Ellen from Scuba Choice sells everything to do with scuba diving and started her eCommerce business in 2011 with her father, she is now running the multi-channel eCommerce business with 8 people on a day to day business all from starting from business from scratch in the garage.

Hi everyone, Ellen from Scuba Choice shares her incredible journey on SellingOnlineToday! Download Link

scuba choice

Some thoughts from the interview

“In 2009 the American economy crashed so my father’s traditional wholesale business wasn’t in the best shape. So we wanted to turn this disadvantage into an advantage of selling stuff online instead of just doing a traditional wholesale. He came to me and asked me to help to start this new venture in 2011. In the beginning we were just starting it from our garage.”

“For those people who are not sure and who are concerned about needing a lot of money to start a business, you can start a business with $1000 or even less than that.”

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“Make sure your deliveries are prompt, customer service is excellent and communication is excellent, customers expect nothing less. If you have a problem deal with it don’t let it fester.” David from Run Active

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David from Run Active has 2 aspects to his website, one is for the performance running market and his second eCommerce business expands into the niche market for his other multi channel site Muddy Kit for people that endure the tough muddier events & races. As well as running successful eCommerce websites David also owns bricks and mortar stores which supplies to the casual jogger to cross country.

Hi everyone, David from Run Active shares his incredible journey on SellingOnlineToday! Download Link

reunactive

Some thoughts from the interview

“We have two aspects to our business. We have runactive.co.uk which focuses on performance sports for the running market and we’ve diversified very recently, within the last 12 months, to a very niche site which is a sub-site of run active, which is muddykit.co.uk which focuses on those people that do the ever increasing ever more popular tough mudder events. We felt that on that particular site that there was a need for special products for safety.”

“Overall we focus on online on performance products for running markets.”

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“Just stick at it. There will be good times and bad times but if you stick at it and work hard you will get through it.” Brendan from Homeline Furniture

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Hi everyone, Brendan from Homeline Furniture shares his incredible journey on SellingOnlineToday! Download Link

Brendan from Homeline Furniture was started by his father by creating a bricks and mortar store in 1991 in County Tipperary, Ireland and evolving into the world of eCommerce multi selling covering your house needs from top to bottom.

brendan homeline furniture

 

Some thoughts from the interview

“We started in 1981 with a bricks and mortar store. We went through the good times and the bad times and back to the good times again. About 8 years ago we decided to give online a shot which took off, it got very good. Irish people got used to it but I don’t think it has reached its’ full potential in this country by any means, it’s probably a lot bigger in the U.K. but there is still a lot of potential in this country so we are studying it.”

“We offer free nationwide delivery. We sell everything from single mattresses to super king mattresses, we sell suites of furniture, tables and chairs, bedroom collections and basically cover the house from top to bottom.”

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“If you’re going to do something, do it, and do it right” Roisin from F.R. Cathcart Ltd

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Roisin from F.R. Cathcart Ltd is a special person I helped way back set up their now booming eCommerce website, and have massively progressed since then and I hope will continue to do so! The F.R. Cathcart Ltd business started 40 years ago as a brick and mortar store in Northern Ireland and they supply everything from home and garden to hardware and building supplies. The store mainly sold building supplies until the credit crunch occurred, so as a family business they decided to diversify what they offered and delved into more a of a lifestyle store.

Hi everyone, Roisin from F.R. Cathcart Ltd shares her incredible journey on SellingOnlineToday! Download Link

roisin from frcathcarthltd

Some thoughts from the interview

“I am in the business about 5 years and we were set up as a timber importer, we progressed on to hardware, building supplies and general “stuff”. Things were going really well as were most builder suppliers but then the well-advertised credit crunch occurred so we as a family business had a look around and identified a need to diversify our offering. So we got into the lifestyle side of the market, we now have a garden centre, a coffee shop, a big gift ware range and we focus a lot on paint and home décor and have a few aspirational paint brands.”

“We started to look at our typical customer and our typical customer ended up being a lot like me. I have 2 young children, I work full time and my husband works full time and we don’t have a lot of time to go shop. We made this realisation and the topic of website of things had come up.”

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