Roisin from F.R. Cathcart Ltd is a special person I helped way back set up their now booming eCommerce website, and have massively progressed since then and I hope will continue to do so! The F.R. Cathcart Ltd business started 40 years ago as a brick and mortar store in Northern Ireland and they supply everything from home and garden to hardware and building supplies. The store mainly sold building supplies until the credit crunch occurred, so as a family business they decided to diversify what they offered and delved into more a of a lifestyle store.
Some thoughts from the interview
“I am in the business about 5 years and we were set up as a timber importer, we progressed on to hardware, building supplies and general “stuff”. Things were going really well as were most builder suppliers but then the well-advertised credit crunch occurred so we as a family business had a look around and identified a need to diversify our offering. So we got into the lifestyle side of the market, we now have a garden centre, a coffee shop, a big gift ware range and we focus a lot on paint and home décor and have a few aspirational paint brands.”
“We started to look at our typical customer and our typical customer ended up being a lot like me. I have 2 young children, I work full time and my husband works full time and we don’t have a lot of time to go shop. We made this realisation and the topic of website of things had come up.”