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Adrian is from Blackpool and is the founder of The Ink Squid. Together with a small team, Adrian specialises in selling compatible ink and toner cartridges for brand-name printers. Having been in business for over 5 years the company have established themselves on multi-channel platforms such as Amazon and eBay as well as their own eCommerce website.
Hi everyone, Adrian from The Ink Squid shares his incredible journey on SellingOnlineToday! Download Link
Some thoughts from the interview
“I started on my own out of necessity really because my family company got very badly hit in the recession, in fact we got wiped out. I was in the unhappy situation that I had just got married, had a child and moved house and everything went a bit pear shaped. So I had always played around on computers and like eBay and it was an ideal opportunity to start with a clean slate and pick something to try and sell. I started in a very small office with one type of ink cartridge selling it on eBay and it grew from there. We now sell hundreds of thousands of them to 200 countries on eBay, Amazon, amazon.com, .de and our website growing every day. It has been an exciting 5 years.”
“Very much eBay was the heart of it, certainly for the first couple of years. The website came in around 2013/2014 but it was always the big market places, eBay and Amazon, that drove 90% of the sales. The website was, and still is, a relatively small part of the business. The marketplaces generate most of our turn over.”