With over 15 years in the business Andy has perfected his selling technique on online platforms such as eBay, Amazon and his own website. Printer Basics is located in Cheshire UK and was originally a mail order service but was updated to a eCommerce website as the times changed!
Some thoughts from the interview
“It started with the website, then amazon and then eBay”
“We use channel advisor to get the orders into our own system from the marketplaces”
“Channel advisor are constantly innovating, that’s why we chose to work with them”
“Channel advisor enables us to operate on a single system internally it’s easier from a warehouse perspective.”
“We pick and pack a couple of thousand products a day”
“We sell into France using Chanel advisor and attend their annual conference”
“We use a PPC agency and the SEO in-house”
“Longtail AdWords convert better for us at PLA’s and google shopping level”
“The more traffic you can drive to your website the better”
“A customer is our greatest asset, we pride ourselves on customer service”
“There’s great opportunity for personalised mailing for the online seller”
“We get a response rate of 1% for email but 13 or 14% when it’s an offer”
“Without customers you don’t have a business”
“Just get started and don’t delay it doesn’t have to be perfect.”
“It’s an art form in capturing the customer and keeping them buying from you again and again”
What do they offer?
Printer Basics has the highest quality inks at the lowest price, offering dozens of branded ink cartridges from leaders such as Canon, HP, Epson. Printer Basics also stocked with toner cartridges, paper, PC accessories & LED bulbs.
How to contact Printer Basics!
Check out my list of resources, free tools and great advice: Resources Here
I offer strategic consultations for your own eCommerce business: Consultation Here