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David from Run Active has 2 aspects to his website, one is for the performance running market and his second eCommerce business expands into the niche market for his other multi channel site Muddy Kit for people that endure the tough muddier events & races. As well as running successful eCommerce websites David also owns bricks and mortar stores which supplies to the casual jogger to cross country.
Hi everyone, David from Run Active shares his incredible journey on SellingOnlineToday!
Some thoughts from the interview
“We’re the only people retailing it in the UK, and it’s now the most successful shoe we sell“
“We operate 5 stores, a store in the city of London and a handful around Essex/ London Borders”
“If you can manage to get it out there you have a good chance of making a living”
“Because we’re close to the market and we’re small we can adapt quickly when we see an opportunity”
“When you own a bricks and mortar store trying to go online is getting everything on there is an issue”
“Adding pictures, description, pricing, images… everything, it’s time consuming”
“We have one system that then feeds the information into the different channels where we sell”
“Amazons incredibly high standards helped us have incredibly high standards, they are teaching us how to operate an online business”
“Because we’re close to the market and we’re small we can adapt quickly when we see an opportunity”
“When you own a bricks and mortar store trying to go online is getting everything on there is an issue”
“Adding pictures, description, pricing, images… everything, it’s time consuming”
“We have one system that then feeds the information into the different channels where we sell”
“Amazons incredibly high standards helped us have incredibly high standards, they are teaching us how to operate an online business”
What do they offer?
Everything that could possibly be needed for any type of running, whether it be school cross country or trekking up a rocky hill. Shoes to suit every occasion supply spikes, trail, triathlon & barefoot accessories. Supplying men’s and women’s clothing apparatus including shorts, tights, t-shirts, vests, jackets, base-layers & hoodies. Needing some fit tech? Run Active also supplies accessories, headphones, fitness trackers and tomtom devices.
How to contact Run Active!
Twitter Website Facebook Or email: shop@runactive.co.uk
Resources
Check out my list of resources, free tools and great advice: Resources Here
I offer strategic consultations for your own eCommerce business: Consultation Here
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