David from Run Active has 2 aspects to his website, one is for the performance running market and his second eCommerce business expands into the niche market for his other multi channel site Muddy Kit for people that endure the tough muddier events & races. As well as running successful eCommerce websites David also owns bricks and mortar stores which supplies to the casual jogger to cross country.
Hi everyone, David from Run Active shares his incredible journey on SellingOnlineToday!
Some thoughts from the interview
“We’re the only people retailing it in the UK, and it’s now the most successful shoe we sell“
“We operate 5 stores, a store in the city of London and a handful around Essex/ London Borders”