Website Tips: Product Pages and Blending In

Website Tips: Product Pages & Blending In

Hi everyone, Patrick here. So you want your website to stand out from the crowd, what do you do? Stay tuned and I’ll give you my thoughts on the wireframe of your website and how it should look to be successful and ultimately to have more sales! [Read more…]

What is Multichannel Ecommerce?

What is Multichannel Ecommerce?

So, what is multi channel ecommerce?
It basically means selling your products on more than one ecommerce site, and doing it well! You probably started with your own website, or with eBay or Amazon and when sales started to roll in you started to think about other market places. If you sell well on Amazon, there is no reason you can’t sell well on eBay.
So what is the big stumbling block? What makes people shy away? Why is it such a pain in the a***!?
What is the big hoo-hah when it comes to multichannel ecommerce?

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“We are just coming up to 25,000 feedback at 100% positive so the product is as near to perfect as you can get.” Adrian from The Ink Squid

Adrian is from Blackpool and is the founder of The Ink Squid. Together with a small team, Adrian specialises in selling compatible ink and toner cartridges for brand-name printers. Having been in business for over 5 years the company have established themselves on multi-channel platforms such as Amazon and eBay as well as their own eCommerce website.

Hi everyone, Adrian from The Ink Squid shares his incredible journey on SellingOnlineToday! Download Link

inksquid

Some thoughts from the interview

“I started on my own out of necessity really because my family company got very badly hit in the recession, in fact we got wiped out. I was in the unhappy situation that I had just got married, had a child and moved house and everything went a bit pear shaped. So I had always played around on computers and like eBay and it was an ideal opportunity to start with a clean slate and pick something to try and sell. I started in a very small office with one type of ink cartridge selling it on eBay and it grew from there. We now sell hundreds of thousands of them to 200 countries on eBay, Amazon, amazon.com, .de and our website growing every day. It has been an exciting 5 years.”

“Very much eBay was the heart of it, certainly for the first couple of years. The website came in around 2013/2014 but it was always the big market places, eBay and Amazon, that drove 90% of the sales. The website was, and still is, a relatively small part of the business. The marketplaces generate most of our turn over.”

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“Make sure it’s viable, don’t waste your time, your effort, your money unless you can see it paying off at the end.” Rob from Parade Antiques

Rob from Parade Antiques sells items in the area of collectibles, memorabilia and antiques. Based in Plymouth, the business was established in 1997. Around five years ago, Rob started the Company’s eCommerce business alongside friend and business partner Alex. Parade Antiques trade through their own website and through eBay and are based in an old early 18th century warehouse near the waterís edge of Plymouth.

Hi everyone, Rob from Parade Antiques shares his incredible journey on SellingOnlineToday! Download Link

paradeantiques

Some thoughts from the interview

“The online sales started about 5 years ago when we went into a family run antique shop and started selling online for them. Parade Antiques has been a shop in Plymouth since ’97 so it has been going for a little while but they didn’t have an online presence so we saw a need to be filled.”

“It was myself and the oldest son of the family, we have known each other since we were 4 years old. It was around the time of both of us coming out of university and not wanting to move further up country in order to use what we had been learning. To stay local, we thought we would try helping out the family selling the bits online and it worked. Very quickly it was apparent it was a model that was going to work.”

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