Website Tips: Abandoned Orders and Basket Retrieval

Website Tips: Abandoned Orders and Basket Retrieval

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Ok firstly; no-one likes to see things left in the online shopping basket, but whether we like it or not it happens for all sorts of reasons:

– People get called away
– They just want to think about it a bit more
– They want to compare prices on other websites
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Website Tips: Product Pages and Blending In

Website Tips: Product Pages & Blending In

Hi everyone, Patrick here. So you want your website to stand out from the crowd, what do you do? Stay tuned and I’ll give you my thoughts on the wireframe of your website and how it should look to be successful and ultimately to have more sales! [Read more…]

What is Multichannel Ecommerce?

What is Multichannel Ecommerce?

So, what is multi channel ecommerce?
It basically means selling your products on more than one ecommerce site, and doing it well! You probably started with your own website, or with eBay or Amazon and when sales started to roll in you started to think about other market places. If you sell well on Amazon, there is no reason you can’t sell well on eBay.
So what is the big stumbling block? What makes people shy away? Why is it such a pain in the a***!?
What is the big hoo-hah when it comes to multichannel ecommerce?

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“We are just coming up to 25,000 feedback at 100% positive so the product is as near to perfect as you can get.” Adrian from The Ink Squid

Adrian is from Blackpool and is the founder of The Ink Squid. Together with a small team, Adrian specialises in selling compatible ink and toner cartridges for brand-name printers. Having been in business for over 5 years the company have established themselves on multi-channel platforms such as Amazon and eBay as well as their own eCommerce website.

Hi everyone, Adrian from The Ink Squid shares his incredible journey on SellingOnlineToday! Download Link


Some thoughts from the interview

“I started on my own out of necessity really because my family company got very badly hit in the recession, in fact we got wiped out. I was in the unhappy situation that I had just got married, had a child and moved house and everything went a bit pear shaped. So I had always played around on computers and like eBay and it was an ideal opportunity to start with a clean slate and pick something to try and sell. I started in a very small office with one type of ink cartridge selling it on eBay and it grew from there. We now sell hundreds of thousands of them to 200 countries on eBay, Amazon,, .de and our website growing every day. It has been an exciting 5 years.”

“Very much eBay was the heart of it, certainly for the first couple of years. The website came in around 2013/2014 but it was always the big market places, eBay and Amazon, that drove 90% of the sales. The website was, and still is, a relatively small part of the business. The marketplaces generate most of our turn over.”

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