HardwareIreland was started by Alan and is now seen as the online presence of expert hardware Crumlin. They have been serving their local area for the past 15 years from their store, but have recently taken to the internet to expand their eCommerce service!
Some thoughts from the interview
“It was supposed to be a catalogue but now it’s a standalone website“
“You have to get your margins right”
“It’s only achievable if you have a decent business”
“You have to get the price right, no point sending if the margin is so small”
“At the end of the day it’s about profitability and how making your margins on your product”
“Having an online selling platform that’s very user friendly is essential: “
“It’s good to give the customer the peace of mind”
“Nobody sells more than us in the country, and that wouldn’t be possible without the website”
“I found it very hard to get any return on any investment I made”
“If you don’t have this, then forget about being in retail would be customer service”
“Assume there’s nothing you can’t offer your customer”
“That’s the beauty of it, you’re sites open 24/7, it’s never closed”
What do they offer?
Hardware Ireland offer an enormous range of products from well known brands such as Dewalt, Polycell, Hitachi, Black & Decker, Stanley, Durabond, Everbuild, to more niche products which may prove difficult for people to source such as hoover bags, habadashery and travel accesories.
How to contact HardwareIreland!
Check out my list of resources, free tools and great advice: Resources Here
I offer strategic consultations for your own eCommerce business: Consultation Here