“If you have sales you can overcome most problems, if you have the best plan in the world and no sales that’s insurmountable” Daniel from Shellac Nails

Daniel started Shellac Nails in November 2012 with help from an Enterprise Ireland New Frontiers Course which works with start-ups. Initially planning to supply medical statistical data to global pharmaceutical companies. He had a talent for sourcing products from external markets and with a hint that Shellac Gel was the next best thing to hit the market, Daniel took the plunge to start his own Shellac Nails business.

Hi everyone, Daniel from Shellac Nails shares his incredible journey on SellingOnlineToday! Download Link

shellac nails

Some thoughts from the interview

“We started in November 2012. I was an actually on an enterprise Ireland new frontiers course which works with start-ups and if you have a start-up idea you can progress and get finance.”

“The start-up we were working on was actually to supply medical statistical data to global pharmaceutical companies, so you can see the connection between that and gel nail polish.”

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“Don’t try and make tons of money from the outset because it’s not going to happen, be prepared to be looking at something quite small and not necessarily that profitable to begin with and just stick at it” Chris from MyBadgeApp

Chris from MyBadgeApp had a day to day job but decided to plunge onto making a side eBay business for some extra cash, starting from purchasing a £100 badge maker and some tough work, he now has over 30,000 total sales. Ranging from nearly every type of button design available Chris runs a successful eCommerce business. He made his eBay store in 2005 but didn’t actively use it for his MyBadgeApp business until 2012 to the point where he takes 1000 orders a month easily.

Hi everyone, Chris from MyBadgeApp shares his incredible journey on SellingOnlineToday! Download Link


Some thoughts from the interview

“It was by accident really. I started on eBay just trying to supplement my income when I was working full time selling odds and ends”

“It started off by popping into the pound shops and having a look to see if there was anything on the shelves that looked more than a pound but that was just for a tiny bit of pocket money really.”

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“If you’ve picked the right people you will get invaluable advice, and you will get it free” Jo from Red Herring Games

Red Herring Games was started by Jo in 2007 in Grimsby and built from the ground up. Red Herring Games is a fascinating business all to do with mystery murder, dinner events, party accessories, gifts, bits and pieces, and it was all because she wanted to raise money for her own coffee shop!

Hi everyone, Jo from Red Herring Games shares her incredible journey on SellingOnlineToday! Download Link


Some thoughts from the interview

“We are an online retailer of murder mystery games, gifts and accessories.”

“We got into it by chance. I was hoping to run a coffee shop. I decided to leave work and I thought, I know! I’ll run a coffee shop because I am really good at cooking. We decided that we had no money so we went to a bank and they said that we needed a deposit of a ridiculous amount which we didn’t have.”

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“Never over promise and under deliver, if you’re making a commitment to the customer you’ve got to follow that through every time” Alan from Hardware Ireland

Hardware Ireland was started by Alan and is now seen as the online presence of Expert Hardware, Crumlin. They have been serving their local area for the past 15 years from their store, but have recently taken to the internet to expand their eCommerce service!

Hi everyone, Alan from Hardware Ireland shares his incredible journey on SellingOnlineToday! Download Link

harware ireland

Some thoughts from the interview

“We’ve had a hardware store in Crumlin village, Expert Hardware Crumlin for the last 20 years. 6 years ago we decided that we needed to look into different avenues, generate some different income streams. Online was one that we looked closely at and to be honest initially when we looked at it we wondered how suitable it would be for a local hardware store, how much business we would actually generate from an online store. We kind of had the view that maybe as a catalogue it might be very helpful for us for bigger items instead of saying to people we can order this which would be a classic line in a hardware store as it is very difficult to carry everything. We would be able to point and say here is what we can order here, here’s what it is, there’s the dimension, that’s the price and it will be into to you in 2 to 3 days or whatever. So as a catalogue to help our customers in store.”

“The way it has transpired is it is nearly a standalone business itself the website and with that it brings a lot of problems and a lot of extra business.”

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