DJM Direct is based in Nelson, Lancashire and many years ago Jay (The radio guest) worked for a small business in Huddersfield and sold DIY products, contracts etc. In 2004, after experimenting with different products and finding the right products, they decided to move into to a 10,000 sq. ft. warehouse in Lancashire and continued expanding and looked for other means of selling and went onto Amazon, their own eCommerce site and in 2013 they expanded the warehouse to 20,000 sq. ft., and have turned over 2 million last year and have started their own brand just over 12 months ago.
Some thoughts from the interview
“99.9% of our items are sold online, we’re an online business and that’s what were set up for”
“We sell through eBay, Amazon and all eCommerce sites and more recently we’ve been approached by Groupon”